About BEAT81

At BEAT81, we’re on a mission to revolutionize fitness by merging the best of technology, group training, and expert coaching. As a rapidly growing fitness-tech startup, we empower people across Europe—and soon the world—to Sweat Smarter Together. Through innovative HIIT & RIDE workouts, real-time heart rate monitoring, and gamification, we’re transforming the traditional fitness experience into something dynamic, personalized, and impactful.

We’re not just building a global leader in fitness and technology; we’re building a world-class team. At BEAT81, we value passion, potential, and the power of fresh perspectives. 

Your mission: 

Are you passionate about crafting seamless customer journeys and leveraging technology to enhance member engagement? We’re looking for a CRM Manager to own our member lifecycle communication and deliver personalized, impactful communication across all touchpoints. In this role, you’ll elevate how we connect with our members, ensuring every interaction reinforces their fitness journey with BEAT81.

Upgrade our CRM infrastructure, design automated journeys that keep members engaged, and work hand in hand with marketing and product to delight our members. If you’re ready to own our customer communication and make a tangible impact on member experience, this is the role for you.

You will:

• CRM Strategy & Implementation: Evaluate, select, and implement a CRM platform that meets BEAT81’s needs, optimizing member communications across email, push, and in-app notifications.

• Data-Driven Decision Making: Analyze member data to identify opportunities, and areas for improvement, using insights to inform strategy and execution.

• Tooling & Integration: Work closely with Product and Tech teams to ensure CRM tools are integrated effectively with our app, website, and other platforms.

• Personalized Communication: Deliver tailored, on-brand messaging that resonates with members and aligns with BEAT81’s brand.

• Cross-Channel Alignment: Ensure consistency in messaging and campaigns across all touchpoints, including email, push notifications, and studio interactions.
  

You have:

• Experience: 3+ years in CRM management, lifecycle marketing, or customer retention roles.

• Technical Proficiency: Good understanding of CRM platforms and marketing automation tools.

• Analytical Mindset: Proficient in data analysis and segmentation, with experience translating insights into actionable strategies.

• Customer-Centric Approach: Curiosity about customer behavior and passion for designing journeys that meet their needs and exceed expectations.

• Communication Expertise: Excellent writing and communication skills, with the ability to craft compelling messages.

• Brand Alignment: Deep understanding of and alignment with BEAT81’s mission.
  

Nice to have:

• An Interest in Fitness & Wellness: A plus if you are passionate about BEAT81’s mission.

• B2+ German languages skills

Benefits:

🏋️‍♂️ WALK THE TALK: Unlimited BEAT81 workouts for you and one other person of your choice: We guarantee that you'll get fit with us.

📚 LEARN & GROW: We support your professional development with a dedicated budget for courses, workshops, and certifications.

⏰ FLEXIBLE WORKING HOURS: Yoga before work and a workout at lunch? No problem. With our flexible working hours, you can easily balance your personal and professional life.

💪 YOUR WELL-BEING: Enjoy exclusive access to the platforms Meditopia and 7Minds for yoga, mindfulness and mental well-being.

🎉 EVENTS: Our summer and winter parties have become as legendary as our annual offsite - perfect opportunities to spend time with the teams. In addition we host monthly meet-ups and team workouts.

🍎 TASTY PERKS: Free drinks, fresh fruit, coffee, tasty granola, and more will keep you energized throughout the day.

🏥 HEALTH INITIATIVES: Stay healthy and balanced with our quarterly health management initiatives to support your physical and mental well-being, keeping you energized and focused throughout the year.

🐶 BRING YOUR DOG TO WORK: No need for dog-sitting - your furry friend is always welcome in the office!

💼 MONEY ON TOP: Sign up for a private company pension plan in partnership with Stuttgarter Versicherung - so you can look into the future with confidence.

🌱 FUTUREBENS: You will have access to a personalized dashboard on FutureBens, the platform for sustainable and future-oriented employee offers from over 130 eco-friendly brands.

BEAT81 is an equal opportunity employer, which means we do not discriminate. We celebrate diversity and are committed to creating an inclusive environment for all employees.